The 14th Conference on Electronic Public Relations focused on public relations and blockchain was held on April 28, 2019, at Iran Mall’s Permanent Center for the International Exhibition and Trade Events, attended by a number of public relations and blockchain activists.

According to Iran Mall Exhibition Center, Dr. Saied Reza Ameli, Secretary of the Supreme Council of the Cultural Revolution, was the first speaker at the conference. In presenting an paper entitled Blockchain Public Relations and the New System of Services and Communications, he introduced and presented a history of the development of the blockchain concept, describing the blockchain public relations as direct public relations.

Pointing out that corruption was possible in corrupt bureaucratic systems, Ameli said, "Nodes create decentralized or centralized interactions without intermediaries in the blockchain public relations ".

"Blockchain is a new system of governance of services and communications in the digital platform, which is best known for financial services and communications, but its logic of operation is applicable to all types of services and communications," he added.

"Therefore, public relations can also make use of blockchain in its development for its duties, including interactive communications and services, information, going into partnerships and advancing the parties’ interests," the secretary of the Supreme Council of the Cultural Revolution stated.

He further outlined three types of public relations, namely private-blockchain public relations, consortium-blockchain public relations, and public-blockchain public relations.

The secretary of the Supreme Council of the Cultural Revolution pointed to some of the blockchain's advantages in the end. Reliability and credibility, transparency, confidentiality, immediacy, partnership and global reach were among the advantages to which he referred.

Following the conference, the Chairman of the Scientific Committee of the Conference on Electronic Public Relations presented a paper introducing the concept of fake news and ways to reduce it.

It should be noted that, following the conference, a workshop on the basics of blockchain was held as well.

Meta-research on the potentials, risks and different applications of blockchain technology, introduction of blockchain applications in real environments, the way the blockchain technology changed public relations, blockchain and public relations, and market orientation of public relations in the era of blockchain were among the other topics covered at this conference.