This festival will start on March 30, 2014 at the same time as Eid al-Fitr in Iran and will continue until April 5, 1401.

Ramin Samizadeh as the director of Iran Mall Nowruz Festival, stating that the event covers all areas of Iran, including cultural, sports, recreation and shops, added: The initial idea of ​​Nowruz Festival was formed by the group management in late January 1400 and the main slogan It was "holding the largest Nowruz event in the country with international standards in Iran Mall".

He added: "For the first time, all stores located in Iran, the commercial sector, will cover this event, and all food and store units will have a discount of up to 50% for customers."

The management of Iran Mall Exhibition Center announced that attractive sports competitions are also planned in the festival, and acknowledged: "Another part of this event is the music of Iranian ethnic groups and traditional rituals, which will be performed in Iran Mall along with pop and international music."

The director of Iran Nowruz Festival announced the installation of ritual and Nowruz symbols and the establishment of Haftsin tables in different spaces of the Grand Bazaar of Iran and added: Anniversary of the birth of Hazrat Sahib al-Zaman (as) and the moment of delivery of the year Special programs are planned, for example: night fireworks will be among those programs.

The management of Iran Mall Exhibition Center noted: "Also, for the first time, using the video mapping system, the seventh tablecloth will be displayed in three dimensions in the 13,000 square meter musical fountain of Iran Mall."

In the end, while inviting people to visit Iran Mall during Nowruz, Samizadeh said: In this direction, all necessary planning, preparations and measures, including parking, amenities and special services have been implemented in compliance with the principles and protocols of health.